THE HOLT RENFREW
CENTRE

Situated on Toronto's Bloor Street, Holt Renfrew Centre finds itself in a highly-competitive market, surrounded by many of the world's most sought-after fashion brands. Holt Renfrew Centre was looking to increase sales on the concourse level of the shopping complex and to position themselves clearly as a fashion destination.

The Idea

Needing a campaign that would resonate with their largely female, social media-savvy target, we developed the "Always Trending" campaign. We felt it was important to make the fashion the hero in this campaign. Often in fashion, the beauty is in the details. So we brought in one of the city's premier fashion photographers to ensure we got the exact look we were after. Merchandise was shot relatively close-up, highlighting the textures and unique details of the pieces. And to further help give the campaign its distinctive look, the fashions were shot against solid backgrounds that matched the colours of the clothing.


The Holt Renfrew Centre
The Holt Renfrew Centre
The Holt Renfrew Centre