Spanner

Spanner, a Canadian wholesaler of women’s fashion, was poised to make their retail debut at the newly developed Shops at Don Mills. A highly desirable location for fashion retailers, Spanner would be surrounded by some of the biggest names in the retail industry. They were in need of an identity that would position them favourably amongst their competition. Additionally, Spanner challenged us to develop a brand image that was unique, dynamic and flexible.

The Idea

We began the process by developing the logo featuring an icon that would become the anchor of the graphic identity. The icon was transposed into unique shapes and graphics – in total, four secondary icons were created from the primary ‘S’ icon. These new icons were used to visually unify all of Spanner’s communication elements, and delivered the dynamic, fashionable look that Spanner desired.

Spanner
Spanner
Spanner
Spanner
Spanner