First Capital
Realty

Due to our extensive experience in the retail sector, we understand the importance for a development to be able to attract the latest and greatest brand names. We develop communications that capture the attention of potential retailers by creating unique sales materials that contain engaging visuals and powerful, relevant messaging.


First Capital

PLACE VIAU

Place Viau is a shopping complex development located in St-Leonard, a borough of Montreal, Canada. This brochure was created both as a promotional piece for the shopping complex, and as a tool for leasing representatives to lease space to prospective retail tenants. It was to be unique and memorable and position Place Viau as a bright, modern place to locate their business.

The Idea

The inspiration for the design of the brochure came from two important places. First, from the characteristics of the Place Viau logo we developed, and secondly, from the abundant use of glass and geometric shapes found in the architecture of the shopping complex itself. As the reader flips through the brochure, they are exposed to graphics and finishing techniques which echo the building’s architectural details.

First Capital First Capital First Capital

THE SHOPS AT KING LIBERTY

Liberty Village has become one of the hippest areas in Toronto in which to live and work. A gritty, urban vibrancy emanates from the red brick victorian industrial architecture that dominates the streetscape. First Capital Realty’s leasing team needed a tool to help attract retail businesses to the area that would reflect the feel of this dynamic, booming neighbourhood.

The Idea

There is a distinct visual ‘texture’ to the area that we wanted to convey in the printed brochure. The colour palette was inspired by the buildings - red brick accented with black trim. Different stock weights and textures were used in the piece to further capture the feel we were after. To give the photography a highly customized look without completely blowing the budget, we worked our post-production magic, placing stock imagery of people into real photographs of the area.

First Capital

KINGSCLUB LV

In recent years, Toronto's Liberty Village has transformed into an eclectic, urban hot spot. Condos are emerging everywhere in the core, and it's no different in this trendy, downtown neighbourhood. Occupying the main floor of one of the new developments will be KingsClub LV; a bright and boldly-designed new retail complex. First Capital Realty was in need of a leasing kit that would capture the energy and distinct feel of the new development and the burgeoning area surrounding it.

The Idea

We created a striking brochure that features a simulated metallic cover with leather closure. The use of gritty photography and moody property renderings help give the piece a distinctly urban feel. The brochure also utilizes a multitude of specialty finishes and printing techniques, including gloss and matte varnishes, specialty stocks, die-cut accent pages and a pocket for leasing plans and support documents.

First Capital