ACKLANDS GRAINGER

The issue of health and safety in the workplace is a serious one for employers and employees alike. Typically, communications related to the topic is mundane and uninspired. So, when Canada’s largest distributor of industrial and safety supplies asked us to develop an idea for a health and safety initiative, we knew our thinking needed to be out-of-the-box.

The Idea

When looking at the signage that conveys safety messaging, we realized that many of them used a stick-figure to help illustrate the dangers. So we decided it might be fun to bring this ubiquitous graphic to life. Jumping out of signs to identify hazards and keep things safe, the plucky little character became the main visual device in all communications; in effect, becoming the Acklands-Grainger’s safety mascot.


Acklands Grainger
Acklands Grainger
Acklands Grainger