Ad Rewards


The AD Rewards program rewards customers for purchases of electrical supplies from authorized AD distributors across Canada. The goals of the advertising are to generate enrolment in the program and to drive purchases. Advertising in the electrical supply sector is generally conservative and predictable. We felt that this was an ideal category to make a splash with a unique approach that would brand the program and make AD Rewards instantly memorable.

The Idea

It struck us that rewards were just a collection of cool things that people wished they had. It was this idea that spawned the creation of the genie character. By drawing the genie in an animated style, we were able to customize facial expressions and body language, bringing an element of fun and personality to the brand. Because the items available through the program are typically associated with leisure activities, receiving them makes people happy. The genie personifies the brand, depicted as an integral part of the joy that people get from using their rewards.


Ad Rewards
Ad Rewards
Ad Rewards
Ad Rewards